Buyer
“How much is the preset pack?”
AI sends checkout link
OutcomeOrder placed
NewAI intent detection for every DM→
Turn every Instagram comment into a conversation.
Automatically reply to comments, send personalized DMs, deliver links, answer questions and turn audience attention into customers — without manually replying to every message.
- Built on official Meta APIs
- No scraping
- No spam
- Human handoff
Reels182K views
maya.travelsFollow
I just released my Bali Travel Guide 🌴
Comment GUIDE and I'll send it to you.
Original audio · maya.travels
@sarah.jones
GUIDE please 🙌
- Comment
- AI detects intent
- DM sent
- Link clicked
- Conversion
Built for people who turn attention into business.
Creators · Coaches · Brands · Local businesses
wanderlistTravel
KAYA SKINBeauty
Pulse/FitFitness
Lumen CoachingCoaches
oak academyCourses
SUNDIALLocal
juniper&coEcommerce
NorthbeamConsultants
the.makersCreators
The problem
Your audience is already asking. You're just too slow to answer.
Every “link?”, “price?” and “how do I get this?” is a buyer raising their hand. Most of them never get an answer fast enough.
Manual
1h+ response“LINK?”
@jess.creates commented
17 minutes later…
Still in your notifications
You manually open the DM
Copy link. Paste. Type. Repeat ×86
43 minutes later…
She's scrolled on to another creator
Lead disappears
No reply. No sale. No idea it happened.
Automated
Under 5 seconds- 0s
“GUIDE”
@jess.creates commented
- 1s
AI detects the comment
Trigger matched · Intent: guide request
- 3s
DM sent in seconds
Personalised, with your link
- 28s
Link clicked
Opened Bali Guide landing page
- 41s
Lead captured
Email saved · tagged “Bali”
The core loop
From comment to conversion in seconds.
Four steps. Zero copy-pasting. Here's exactly what happens the moment someone engages.
Interactive demo
Stop copying links into DMs.
Pick a trigger word, write a comment, and watch the whole flow happen — exactly like it would on your account.
- Comment detected
- Trigger matched
- DM generated
- DM delivered
- CTA clicked
maya.travels
Uluwatu, Bali
1/7
12,408 likes
maya.travels The 7 places I'd visit first in Bali 🌴 Comment BALI and I'll send you the complete guide.
tom.wanders BALI
priya.eats GUIDE
leo.frames Need this!
maya.travels
Active now
maya.travels
Waiting for a comment…
AI conversation intelligence
It doesn't just send messages. It understands what people want.
Every incoming DM and comment is read, classified and routed — so buyers get a checkout link, brands land in your pipeline, and spam never reaches you.
Incoming
@noah.b
Instagram DM · just now
“Where can I buy this?”
AI intent
engine
Purchase96%
Routed
- 42
Purchase
→ Checkout link
- 17
Booking
→ Calendar
- 63
Question
→ AI answer
- 6
Brand
→ Deal pipeline
- 9
Support
→ Human
- 211
Fan
→ Engage
- 28
Spam
→ Filtered
AI
Intent engine
BuyerSales CRM
BrandDeal pipeline
FanEngage
Universal creator inbox
One inbox for every conversation that matters.
AI sorts the noise from the opportunities, so you open your inbox to a priority list — not a pile.
- InstagramLive
- WhatsAppPlanned
- MessengerPlanned
- TelegramPlanned
- EmailPlanned
- WebsitePlanned
Sample data
Sarah Johnson
4m“Can I get the Bali guide?”
Purchase · 92% Reply Automate AssignBrightlabel Studio
12m“Rates for a 3-Reel campaign?”
Brand · 97%Marcus Lee
26m“Is the July retreat still open?”
Booking · 88%
Don't just automate replies. Automate the next step.
- Message
- Intent
- Action
- Outcome
- Lead
“Tell me more about coaching”
AI collects name, goal & emailOutcomeLead in CRM - Booking
“Any slots next week?”
AI sends your calendarOutcomeCall booked - Brand
“We'd love to sponsor a Reel”
AI creates an opportunityOutcomeDeal in pipeline - Support
“I was charged twice”
AI escalates to a humanOutcomeYou're notified - Fan
“This made my day 🥹”
AI keeps it naturalOutcomeRelationship built
Use cases
Your comments are closer to customers than you think.
Whatever you sell — a guide, a session, a product or a table — the path starts in the comments.
- Creators
Turn comments into customers.
Automate guide delivery, product links, newsletter signups and conversations.
- Coaches
Turn questions into booked calls.
- Ecommerce
Turn product interest into sales.
- Travel
Turn “where is this?” into bookings.
- Beauty
Turn comments into appointments.
- Local businesses
Turn social attention into real customers.
One comment. One DM. One less lead lost.
Every reel, comment and message becomes part of a single, always-on flow.
182K views
@the.makers
Comment
“GUIDE?”
AI
Intent detected
Buy · 94%DM sent
✓ Delivered
to @alex.lens · 2s
96K views
@kaya.style
TikTok · Comment
“what's the link for the fit??”
Notification
Lead qualified
Marcus · Coaching · 91%
WhatsApp · Planned
Is the retreat still available? 🙏
YouTube
42K views
“Morning routine” · 318 comments
54K views
@pulse.fit
Instagram DM
Here's your 20% code 🎁
SHOP NOW
Human handoff
Brightlabel needs you
Brand deal · $2.4k budget
211K views
@glow.lab
New lead: Priya S.
From Reel “Bali in 7 places”
Website chat
Do you ship to Canada?
Booking requested
Thu · 4:30 PM
Discovery call · 30 min
38K views
@sundial.cafe
AI
Intent: BOOKING
Calendar link sent
Conversion
+$129
Course purchase · from DM
74K views
@juniper.co
Comment
“price pls 🙏”
Before / After
Same audience. Completely different week.
Before
- comments
- 500
- comments
- unanswered DMs
- 87
- unanswered DMs
- missed leads
- 12
- missed leads
- manual work
- 4 hrs
- manual work
After
Sample dataHandled automatically0%
Sarah Johnson · PurchaseGuide delivered
Brightlabel · BrandNeeds you
Marcus Lee · BookingCall booked
Rosa M. · SupportNeeds you
- conversations
- 0
- conversations
- handled automatically
- 0%
- handled automatically
- qualified leads
- 0
- qualified leads
- important conversations
- 0
- important conversations
Analytics
Know exactly which posts make money.
From the Reel to the revenue — see every step between attention and a sale.
Overview · Last 30 days
Sample data- Conversations
- 0
- Automated
- 0.0%
- Qualified leads
- 0
- DM clicks
- 0
- Conversions
- 0
- Potential revenue
- $0
Conversations over time
Intent distribution
- Fan41%
- Question22%
- Purchase18%
- Booking9%
- Brand4%
- Other6%
Conversion funnel
- Comments12,482
- DMs sent11,758
- DM clicks3,821
- Leads384
- Conversions287
Bar length on log scale
Top-performing posts · DM click-through
- 0141%
Bali in 7 places
“BALI”
- 0236%
My camera settings
“PRESETS”
- 0329%
Morning routine
“ROUTINE”
- 0424%
Packing list
“PACK”
Revenue attribution
- Guides$7,240
- Presets$4,980
- Coaching$3,900
- Affiliate$2,300
Content → Conversation → Revenue
Attention is the top of your funnel.
Hover or tap any stage to see what one Reel can turn into when every conversation gets answered.
Selected stage
Sample dataRevenue
$3,384
$72 average order value
Human handoff
AI handles the repetitive work. You handle the important conversations.
Set the rules once. When a conversation needs a person — a booking, a brand deal, an upset customer — automation pauses and you get pinged instantly.
AI never replaces your control
Pause, edit or take over any thread.
Smart escalation rules
By intent, keyword, value or VIP.
Full context on takeover
AI summary + history in one view.
Team assignment
Route to the right person automatically.
Sarah Johnson
Instagram DM
I'd like to book a consultation.
Absolutely. Here are the available times:
Tue 10:00Wed 14:30Thu 16:00
Sent by AI
Wed works! Can we talk about a custom package for my team?
Human handoff triggered
Hi Sarah, Maya here 👋 Happy to put something together for you.
Sent by you
Sarah needs your attention.
Custom package · high value
Automation without shortcuts.
Designed around official platform APIs and supported messaging workflows — so growing your business never puts your account at risk of shady tactics.
Official Meta APIs
Connects through Meta's supported login and messaging APIs.
No password sharing
You log in with Meta. We never see your password.
No scraping
We only read what the platform makes available to you.
No browser bots
No fake sessions, no headless browsers, no hacks.
No follower spam
We only reply to people who engage with you first.
Human handoff
You can step in or pause automation at any time.
Messaging-window awareness
Respects the time limits on automated replies.
Professional accounts
Built for Instagram Creator & Business accounts.
Loved by creators
AI handles the conversations. You handle the relationships.
“I used to spend my evenings copy-pasting links. Now my DMs basically run themselves and I just jump in for the good stuff.”
Maya R.
Travel creator
“The intent tags are the magic. I can see who actually wants to book a call versus who's just saying hi.”
Daniel O.
Business coach
“Our launch Reel got thousands of comments. Every single person got the link without us lifting a finger.”
Lena K.
Founder, skincare brand
“It feels personal, not robotic. Followers reply to the DMs like they're talking to me — which is the whole point.”
Amara N.
Beauty creator
“We manage twelve creators. Having one inbox with AI summaries changed how our whole team works.”
Priya S.
Creator marketing agency
“Setup took ten minutes. The handoff alerts mean I never miss a brand deal hiding in my requests folder again.”
Theo M.
Fitness creator
Illustrative testimonials · placeholder content
Pricing
Start free. Grow into it.
Every plan starts free. Upgrade when automation starts paying for itself.
ROI calculator
What is one missed conversation worth?
Move the sliders to estimate what answering every comment could mean for your business.
Estimated potential revenue / month
$0
10,000 comments × 3% × $49
- Potential conversations
- 0
- Potential customers
- 0
- Hours saved
- 0 hrs
- Monthly engagement
- 20.0%
Estimates only. Results depend on your audience, offer, and content. Not a guarantee of revenue.
Get started
Live in three simple steps.
No code, no complicated flows. Most creators launch their first automation in under ten minutes.
01
Securely connect your Professional account.
Connected
Password never shared
02
Choose a post, trigger and response.
Trigger
BALI
Response
Hey {name} 👋 here's…
Publish
03
Comments become DMs automatically.
@lina: BALI 🙏 DM sent
@dev: bali pls DM sent
@ami: BALI DM sent
When someone comments a keyword you choose (like “GUIDE”) on your post or Reel, Qard sends them a private DM with the link, resource or offer you promised — automatically, usually within seconds.
Resources
All resources Learn the playbook behind the DMs.
Guide
How Instagram Comment-to-DM Automation Works
6 min read
Playbook
How to Turn Reels Into Leads
8 min read
Guide
Instagram DM Automation for Creators
7 min read
Checklist
Comment-to-DM Best Practices
5 min read
Playbook
How to Build an Instagram Lead Funnel
10 min read
Policy
Instagram Automation Without Spam
4 min read
Your next customer might already be in your comments.
Start turning conversations into customers today.
Free plan available · No credit card required